How Digg is Profiting from All This
Every single front-page story on Digg is about that number-that-shall-not-be-named. It looks something like this . But guess what? For every time you go to a page to Digg up more *that number* related stories, Digg makes ad revenue.
Kevin Rose doesn’t need to shut down Digg to stop the mayhem. He’s sitting back, counting the money all of those extra ad impressions are bringing in.
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amen
So, what?
You are a moron. You think he values a few inflated views this week over the millions of lost views this will cause over time? What monkey logic you use son.
Well, yes and no. Most people are focusing heavliy on the stories, and the ad revenue is pay-per-click. Also, they claim liability to lawsuits, which is not good for monies. And, if as many people leave as are claiming to, then it’ll die. Die fast. Which is, you know, not good for profits
temporarily, yes. but they’ll lose more in the long run.
geekygirl: You think this will lose him any views? Do you seriously think after things quiet down lots of people will leave Digg? I’m sure going to keep reading Digg, and I think you will too.
Nospoon: The ad revenue is actually, believe it or not, pay-per-impression:
http://advertisers.federatedmedia.net/plan.php?site=digg
Alright then, I stand corrected.
Still, the loss of users isn’t good, no matter how small.
I could see this as an intentional move for money-making if and only if the intention was to “go out with a bang”, so to speak. Temporarly profits will be huge, yes, but after that there will still be some deep resentment, and loss of user-base.
Also, as a side note, digg is slower than usual, and I’m pretty sure it was a consequence of this, though possibly from modified server-side stuff.
thats why all advertisers on digg should demand their money back: http://digg.com/tech_news/Digg_advertisers_are_getting_skrewed_big_time_radom_pic
So hang on, if Digg are making money just per site visit, do they still make money off me when I’m using AdBlock Plus?
I certainly don’t see any adverts.
[…] that Kevin had made his bed and now he needed to lie in it. Then from Neomeme we get the reality of the situation for Digg.com - that being the sound of the cash register with every page […]
I disagree with the increased traffic means increased ad revenue. Visitors would have to be clicking on those links to be doing that and, considering most folks are going to that site to see what the issue is, I doubt they’re noticing the links.
Ok, so what’s your point? Shouldn’t he profit from this? Okey, then you should tell break.com, youtube.com, yourdailymedia.com, and all the other pages that has users submitting stories and videos the same thing.
Noone really cares, because it doesn’t hurt us, the money will go to server and site improvement, and ofcourse some money to the authors of the site. It’s a job they do on their free-time, so why shouldn’t they profit?
drmike: As I posted above, Digg gets paid per impression, not per click.
Peter: The difference here that Digg users were fighting the Digg administration by posting all of the stories with the forbidden number- but in reality they were just helping them by delivering so many pageviews the Digg server actually crashed.
I think we need to focus on Digg alternatives like bloggingzoom
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True - but you could aslo be part of the game.If you have a major site that get on the fron page often you will have big rewards.But i know that is very hard to do this.
I sell some of my sites for good money and now I started new projects. Yes it`s very hard to do some good pages which everybody likes but if you can make it once you will do it again better.
It is a smarter decision to base it in pay per impression than PPC. A large percentage of visitors going into digg are casual browsers
I understand what you mean about the need to move from pre-revenue to having an actual revenue stream; but there are some significant instances of companies that had no revenues for extended periods, then went on to achieve great success. Google, for example.
I hate digg……
I hate digg……