Game-Based Marketing for the Simpsons Movie
Fox is doing many interesting things in promoting the upcoming Simpsons movie- turning 7/11 stores into Kwik-E-Marts, organizing a vote for the real Springfield, and doing heavy social news marketing. It can be said that the Simpsons movie is perhaps the first movie to be actively marketed on Digg.
They are also innovating when it comes to the flash games that are traditionally associated with movie promo sites.
The Wrecking Ball game, aside from being a simple and fun little game is also an immersive recreation of a scene from the movie, one that has been prominently featured in the trailer:
Now, when you play the game, you are not just exposed to the Simpsons brand- you are also directly involved in the story. After playing the game, don’t you want to know the reason and setup for the scene you’ve just reenacted? I sure do. I predict great success for the Simpsons movie- its innovative marketing campaign certainly deserves it.
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The Simpsons Videos
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Great marketing strategy. I’m sure it will exceed their expectations. Check out my link for thousands of free flash games to play right from your browser. Flash games are the wave of the future!
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