Google Smackdown!
Today, Google has rolled out yet another PageRank update - or half of an update anyway. Google’s PageRank is a rough indicator of the worth and authority of a particular site- there are many factors in search results, but all other factors being equal, a site with higher PageRank will be higher in search results, attracting more traffic, than a site with lower PageRank. Although internal PageRank fluctuates constantly, Google pushes out updates to its visible PageRank every few months. Usually, some sites gain in PageRank and some lose. But this update is different.
In this update, PageRanks are going down, big time. Respected sites like Engadget are losing Pagerank, which will undoubtedly result in lower advertising revenue and search traffic. Why? All the evidence points to the fact that they have been smacked down by Google for excessive linking. Yeah, that’s right- they will be judged in the search engines not on their content or relevance to the visitor, but because they link too much to other sites in their network or their advertisers.
Frankly, I think this latest hit from Google is bullshit, and not because of anything it did to me(my own PageRank, unaffected by the update, remains at a solid 0). Read more »
Also, no more Adsense, it was only an annoyance.
