Case Study: Is Personality-Driven Marketing Enough for Success?
Question: What do Kevin Rose, Jason Calacanis, Guy Kawasaki, and Steve Jobs have in common? “Easy”, you answer. “They are all well-known tech personalities who have developed a cult of personality around themselves.” True. And, more importantly, they have used the sheer force of their personality to build a following for their product, or at the very least, an incredible surge of initial interest. But is personality all it takes to launch a successful startup? Read more »
